“Originally hatched over beers at the Edinburgh Castle pub in 1999, Litstock debuted as a free one-day reading series in a fog-bound Golden Gate Park. Co-organizers and local writers Jane Ganahl and Jack Boulware quickly realized that booklovers wanted something more. Against the backdrop of a technology-crazed San Francisco, it was obvious that writers were still drawn to the city, and readers still craved and appreciated the written word.
In 2002 the festival was rechristened Litquake, and began expanding its programming to include all elements of the Bay Area literary scene. Taking a cue from a USA Today report that San Franciscans spend twice the nation’s average on books and booze, the festival inaugurated an immediately successful closing night Lit Crawl bacchanal of events throughout the city’s Mission District.”